ZAHA HADID AND FLUIDITY
The most prominent characteristic in Zaha Hadid's architecture is the fluidity. Her buildings are connected to nature and their surroundings in a smooth and seamless manner.
Music: Eternal Morning - Holden Caulfied
The book first focuses on her early life, inspirations, processes, and how these all led to her new design philosophy, parametricism. The book then showcases the images of her work, in order to capture the true beauty of her architecture. These images are placed and cropped so that they portray a sense of direction and flow. There are also critiques from other designers included so that the audience can compare their thoughts to the thoughts of others. The final part of the book contains interviews with Zaha Hadid so that the audience has the chance to find answers to their questions that they may have had whilst flicking through the book. It also allows for further and or a complete understanding of Hadid's work. Index pages showing where Hadid's architectures are placed in the world concludes the book.
The curvy lines were used to represent the fluidity and also as a guide throughout the book. The continuation of the lines from pages to pages guide the readers from one chapter to the next. The color blue, which represents technology and future, was found often in Hadid's work and was therefore chosen as the primary color of the book. The wireframes in the beginning and the construction site at the end symbolizes that Zaha Hadid still has more to show the world.
1. Used foam boards to create the wave shape base.
2. Hang it using a fishing wire.
3. Use MadMapper to map out the interaction video on top of the base form.
Transmedia design, Editorial Design, Book Design, Poster Design, Spatial Design, and Installation
Programs Used: Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro
Special Thanks to: Brad Bartlett and Miles Mazzie