'Do good and good will follow.'
This concept is inspired by the founder of Patagonia, Yvon Chouinard, who is an environmental enthusiast. In the 1960s, he gained success from selling steel pitons in Yosemite which led to the creation of his company, Chouinard Equipment, Ltd. In the 1970s, Chouinard realized that steel pitons from his company was causing serious damage to the cracks of Yosemite, so he stopped the production of the pitons and came back with a nature friendly version. This led to an even better success and resulted in Patagonia, a brand that is committed to environmental activism.
A business guy in hiking shoes is going to work. On his way he saw a tiny plant growing out of the concrete floor. He waters the plant with the water he has left. When he walks away the tiny plant starts to magically grow into a nature. The nature starts to follow the guy and lift him up from the ground. The nature starts to give him gears. At the end the nature guides him to the mountain.
Styleframe design, Motion design and Motion graphics
Program used: C4D, and Photoshop
Special Thanks to: Paul Kim