Rebrand for Natural History Museum of Los Angeles County
The logo shape contains letters n, h, and m. The logo represents connection because NHM museum is where history and present, people and communities, different species, and Earth are connected. I wanted to rebrand NHM because I wish that the museum offers more special experience. I thought about why the audience wants to visit the museum and thought of possible jobs that are related to NHM. I decided to give the audience an experience as a paleontologists or an archaeologist.
Afterlife is a special exhibition that will be held in NHM from January 5th to May 10th, 2016. This exhibition reveals three different parts of soul: Akh, Ba, and Ka, and takes you through different stages to reach paradise, which is the afterlife.
Transmedia design, Brand identity development, Poster design, Interactive design, and Spatial design
Programs used: After Effects, Illustrator, InDesign, Photoshop, Porcessing, and MadMapper
Special Thanks to: Brad Bartlett