CONCEPT & EXECUTION
As one of the leading brands of sound technology, Bose promises to deliver, protect and preserve the pure quality of sound. We are a shield that blocks unnecessary noise for our customers. Logo mark is based on brand voice. It is inspired by the shape of a shield and a shape of a play button. After looking through colors of things that protect us from something, such as police, superheroes, anti-virus programs, and banks, blue and yellow are chosen as the primary colors.
Brand identity development
Programs Used: Photoshop, Illustrator, InDesign, and C4D
Special Thanks to: Gloria Kondrup